ICI paints prides itself on the knowledge of colour and colour formulations in paint. ColourFutures™ provides the consumer with international trends in colour and lifestyle.
ColourFutures™ is the result of ongoing worldwide colour trend research, forecasting and development conducted by the international team of colour experts at ICI Paints.
This team draws on variety of sources : research groups, colour marketing and trade, influences from the worlds of fashion, technology, architecture, music, nature and popular culture. This results in a contemporary colour palette which is driven by society’s changing moods and interests. |
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The ColourFutures™ team predicts colours in two ways – Colour families and Lifestyle Themes.
- Colour families are collection of colours that fit into the same hue. There are 8 hues in all, reds, oranges, yellows, warm neutrals, greens, blues, violets and cool neutrals
- A Theme is a colour collection that draws on colours from several of the families that work together to reflect trends in style.
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